Thursday, 10 October 2013

Spend to SAVE for your Child with the Fisher-Price® Early Learning Fund!

Dearest Mommies & Daddies,

I have super exciting news to announce (Nope, I'm not pregnant with baby #2)

Here it is, the much anticipated Fisher-Price Early Learning Fund is back! Are you excited? I hope you are as excited as I am. I'm so looking forward to it!! :) You must be wondering what is Fisher-Price Early Learning Fund?

The Early Learning Fund is a five-month campaign that started back in July to November this year, giving parents the chance to win a S$10,000 cash scholarship when they purchase Fisher-Price toys. With the scholarship, it aims to help parents give their children a head-start in life.

Through the campaign, Fisher-Price also hopes to promote meaningful playtime between parents and child

‘Play’ & ‘Toys’ are two words not conventionally associated with learning for our children.

However, child psychologists have long recognized that toys are a catalyst for impactful, interactive learning with your child and can bring about meaningful learning opportunities at every age.

It is with play that children explore and learn about the world around them. Play is one of the best ways to encourage and help children to develop their brain power and learn new things better.

So go ahead and start playing with your child today! Other than the grand cash scholarship of S$10,000, you also stand a chance to be among 20 weekly draw winners to walk away with a learning hamper worth S$1000

Weekly Draw - Learning Hamper

For the 20 weeks leading up to November 30th, any contestant who submits an entry for the Early Learning Fund stands a chance to walk away with a Learning Hamper worth over S$1,000.

Grand Prize – S$10,000 Cash of Early Learning Fund

On 16th December 2013, a winner will be picked for the Grand S$10,000 Cash Prize, of which Weekly Draw Winners are also eligible. The Winner for the Grand Prize will be published on The Straits Times on Monday 23rd December 2013


To enter the Early Learning Fund, caregivers simply spend $20 on any Mattel Fisher-Price® product (excluding Thomas & Friends) and submit the Contest Form together with their receipt via any of the following:

- Drop boxes at participating outlets
- An Email to
- Mail to: Emway Singapore Pte Ltd, 7 Penjuru Close, #03-00, Soon Hock Building Singapore 608779.

Alternatively, you may enter the contest via Fisher-Price® Southeast Asia Facebook page here and posting a picture of the purchased item together with its receipt.

You should tag yourselves in the picture and encourage your friends to “like” the picture – each 10 “likes” will entitle an additional chance for you to win!

You may visit the Joy of Learning website for more details - 


All winners will be notified via the Fisher-Price® Southeast Asia Facebook Page. The winner of the S$10,000 Cash of Early Learning Fund will be notified via the Fisher-Price® Facebook Page and will also be announced through the Straits Times on Monday 23rd December 2013.

So, mommies & daddies, what are you waiting for? I highly encourage you to participate in this campaign and of course, good luck!!

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